In today’s competitive business environment, the ability to consistently generate qualified leads determines whether a company grows or struggles. But with hundreds of agencies and freelancers offering lead-gen services, how do you find a team that can deliver real, measurable results? This guide breaks down the key factors, warning signs, and performance metrics you should evaluate before hiring a lead generation partner.

Author: Adnan Ali
Lead Generation Specialist & Co-Founder of Targetune — helping businesses build predictable pipelines with data-driven outreach, advanced targeting, and verifiable results.